If you have ever had a subscription auto-renewed without realising, then spare a thought for Ben Wright*. His family’s AA car breakdown cover was rolled over for an incredible £747. Had he gone on to the AA website as a new customer, he would have paid just £170 for the same policy.
While many firms offer discounted prices to entice customers only to charge dramatically more in subsequent years, it seems few can match the private equity-owned AA for the increases it hands out to longstanding customers.
