Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones interested, or both. A rebrand can take a company to unprecedented heights or unexpected lows.

Currently, vehicle company Jaguar is in the middle of rebranding, and so far, it seems that their case is the latter one. It’s all because people online aren’t satisfied with the so-called “wokeness” that the brand is trying to push with their ad, in which they don’t even show a single car.

A rebrand can either take a company to new highs or new lows they never experienced, depending on how well their target audience understands the message