This is Captain Birds Eye as you've never seen him before as he launches a swimwear range. Yes, that's right, the man behind the fish fingers is moving into the fashion world.
Introducing The Captain’s swimwear range 2022 – described by Birds Eye as "an exclusive set of limited edition and sustainably sourced swimming shorts launched and modelled by The Captain himself and a couple of eager crewmates, just in time for the summer holidays".
Inspired by the high seas, the sustainably sourced ‘All Aboard-Shorts’ are "simple yet sophisticated and finished with a stylishly subtle nautical design". The shorts "are a subtle nod to The Captain’s values, made entirely from 100% recycled plastic recovered from the sea", Birds Eye said.