Canyon-SRAM are the latest team to launch a special kit for the Tour de France Femmes avec Zwift, unveiling a characteristically colourful new look that supports the 'We Femmes' campaign.
Supported by brands including Canyon, Zwift and SRAM, plus Ryzon, who have designed and manufactured the kit, the We Femmes campaign intends to "galvanise the next era of women’s cycling" through events and activations to get more women on bikes and involved in the sport, kicking off with the Tour that starts on Saturday.
