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Fortune
Fortune
Mia Osmonbekov

AI was supposed to power Canva's next act. It also exposed software's most expensive problem

Photo of Canva CEO Melanie Perkins (Credit: Nina Franova–Getty Images/SXSW Sydney)

Canva has spent years proving that it can do something many high-growth startups struggle to achieve: grow rapidly while making money. It’s hitting a snag with generative AI.

The design-software company cut its expected revenue growth rate by a third to 20% after the unexpectedly high cost of delivering AI features prompted it to slow its rollout. Canva CEO and co-founder Melanie Perkins told Fortune users’ demand for new AI features “significantly exceeded” the company’s expectations,

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