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Benzinga
Benzinga
Business
Marc Guberti

Canva CEO Melanie Perkins Shares How She Built A $42 Billion Company: 'Everything Good Was Once Imagined'

Market, Market Up, Hand,Holding,Growth,Business,Strategy,Arrow,Concept,On,Success,Target

Canva CEO Melanie Perkins used a customer-centric approach to turn her business idea into a $42 billion company. She recently explained on "Lenny's Podcast" that Canva regularly listened to customer feedback and improved its product. The focus on product improvement further incentivized people to share the photo tool with their friends.

"Everything good was once imagined," Perkins told host Lenny Rachitsky.

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