Canon upbeat despite weak market

Mr Yokota at the launch of Canon's two new camera models. He remains optimistic about demand for professional cameras from content creators.

Thailand's camera market is expected to slightly dip this year from 2022, remaining a wide margin from the pre-pandemic level.

Netnarin Chancharassuk, senior director of Consumer Imaging Information Product Group at Canon Marketing (Thailand) Co, said camera sales are estimated at 93,000-94,000 units this year, down from 95,000 in 2022.