
The modern camera marketplace is very safe. Even the best mirrorless cameras, by and large, aren't very daring. Lots of megapixels, 4K video, bit of stabilization, bang – chuck it on the market. Aside from ergonomics and the logo on top, there's a whole lot of overlap.
What I really love, and truly appreciate, is when companies do something truly different. When they take risks and try something ballsy.