Cannes Lions 2022 | Interview |
What would you say to people who comment on Cannes Lions’ reputation as a party week?
I think that’s a very narrow view. It’s not just advertising people getting together and patting each other’s back, the number of clients that attend is amazing. The award show is just a part of it; the rest of the festival is lots of amazing seminars, great speakers, and new-age people on stage explaining what they are capable of doing. So, it is a huge learning ground and an opportunity to keep abreast of worldwide movements. Whenever there is a congregation, people will have a drink together, some will party hard — this is true of any festival anywhere in the world. Man is a social animal, you can’t tie him up in a Zoom call all his life. So, these people [who only see the parties] have either not had a good time when they visited or they haven’t gone there and are commenting [based on] googling.
