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The Economic Times
The Economic Times

Cannes Festival signs up Meta as sponsor amid AI fears

Meta Steven Soderbergh John Lennon TikTok the Cannes Film Festival

The Cannes Film Festival has signed a multi-year sponsorship deal with social network giant and major AI investor Meta, the company announced Monday, despite fears about the impact of its new video tools on the cinema industry.

Meta said in a statement that it was "proud to be an official partner of the Festival de Cannes in a new multi-year strategic partnership", replacing social video platform TikTok.

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