Cannella Media and Leap Media Group said the have joined forces to produce half-hour branded programs that are distributed on linear and free ad-supported streaming TV channels.
Cannella and Leap call the product Long Form Brand Engagement. The first project was The Next Turn: Panama, a travel show for Expedia. They also worked with Taste Buds Entertainment to create Bigger Bolder Baking with cookbook author Gemma Stafford.
