The Cannabist Company Holdings Inc. (OTCQX:CBSTF) announced the launch of its partnership with Flower by Edie Parker in Virginia and Colorado. Under this collaboration, the New York-headquartered cannabis company launched “Flower” by Edie Parker's premium products in the markets with the brand's best-selling ‘Petal Puffer' all-in-one vape and vape cartridges. Flower by Edie Parker is a popular female-founded and operated cannabis lifestyle brand.
Next week, the company will be launching the brand's cannabis-infused edibles line, ‘Seedies' in Colorado and New York, with additional markets launching in Q1 2025. The Cannabist Company plans to bring Flower by Edie Parker to Delaware in 2025.
"Virginia and Colorado are ideal first markets for us to launch this partnership with Flower by Edie Parker," stated Jesse Channon, president, The Cannabist Company. "Brett and her team have created a brand that resonates with people in a truly unique way by normalizing cannabis consumption through the lens of fashion and culture. Our brand partnership model has enabled us to work with the most amazing partners and use our scaled retail and cultivation platforms to elevate these incredibly innovative and dynamic founders and their brands, while keeping the customer at the center of everything."
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To ‘All Smokers With Style’
Flower by Edie Parker is now available in 11 states. The brand's smoking accessories and handbags are also available at select The Cannabist Company's dispensaries across the U.S.
"We're incredibly excited to kick off our partnership in the vibrant cannabis community in Virginia and Colorado," Brett Heyman, founder and creative director of Flower by Edie Parker said in a statement. "The Cannabist Company is the perfect partner for this next step in our journey, and we look forward to bringing Flower by Edie Parker to all ‘smokers with style' in these new markets."
The partnership with Flower by Edie Parker follows up on The Cannabist Company's recent collaboration with Veda Warrior, a New Jersey-based minority and woman-owned Ayurvedic wellness brand. The initial launch in the New Jersey market includes three cannabis-infused cooking essentials, including ghee butter, olive oil and coconut oil, which will be available at the company’s two Cannabist locations as well as across its wholesale network.
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