Given the post-pandemic economic crisis, businesses, governments and regulators see cannabis tourism as a driver of economic development.
But what is the potential of cannabis tourism? $17 billion, according to a report featured in Forbes by journalists Will Yakowicz and Susan Rowan Kelleher. Out of $25 billion in legal cannabis sales in 2021, Forbes estimates that as much as $4.5 billion was driven by tourists, who bring an additional $12.6 billion into retail and taxes.
