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Benzinga
Benzinga
Business
Nicolás Jose Rodriguez

Cannabis Retailer Expands in Sonoma In Alliance With Craft Cannabis Brands From Northern California

As customers return to brick-and-mortar stores after the COVID-19 pandemic, cannabis dispensary owners prepare to provide tailored customer experiences in settings that differ by far from the “trap” stores stereotypes of prohibition times.

The surge of online cannabis deliveries during the pandemic, in addition to price competition has driven cannabis entrepreneurs to compete for offering a broad selection of high-quality cannabis products and finding skillful budtenders that can build a strong community of customers around cannabis culture. In addition, store design and infrastructure remain key assets to differentiate businesses in a crowded market.

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