For right-wing firebrand Candace Owens, conspiracy theories are a form of “mind yoga”, a way of bending the mind “like a pretzel”. They’re also extremely compelling, for her millions of social media followers and podcast listeners at least, and extremely lucrative, helping the 36-year-old American build a staggering media empire in under a decade.
Coronavirus and the vaccines. The moon landings. Climate change. The #MeToo case against Harvey Weinstein. Blake Lively and Justin Baldoni’s legal battle. All these disparate subjects have received Owens’ signature treatment. On her eponymous podcast, she is the queen of the “just asking questions” approach: positioning herself as an investigating crusader who is bold enough to probe the topics that she believes the mainstream media don’t want you to know about.
