Photograph: Jonathan Hordle/ITV/Rex/Shutterstock
From Liz Truss’s Thatcher-style pussy bow blouse, to Rishi Sunak’s soft-voiced tribute to his immigrant grandmother, all the candidates in the Conservative leadership race have meticulously honed their public profiles.
Sunak’s launch video – in which he began with: “Let me tell you a story” – stressed his humble roots, as if in deliberate riposte to reports earlier this year about his immense wealth and his wife’s tax affairs.
