Canada is to become the first country print health warnings on individual cigarettes. The stark messages include "poison in very puff" and "cigarettes cause impotence".
The country's new Tobacco Products Appearance, Packaging and Labelling Regulations will be form part of the government's efforts to help adults who smoke to quit. The move also aims to "protect youth and non-tobacco users from nicotine addiction, and to further reduce the appeal of tobacco."
A Health Canada statement explains: "Labelling the tipping paper of individual cigarettes, little cigars, tubes, and other tobacco products will make it virtually impossible to avoid health warnings altogether. In addition, the regulations will support Canada's Tobacco Strategy and its target of reaching less than 5% tobacco use by 2035."
