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The Conversation

Madeleine Orr, Assistant Professor, Sport Ecology, University of Toronto

Canada should ban fossil fuel ads ahead of the 2026 FIFA World Cup

Fifa World Cup Aramco Canada the 2026 FIFA World Cup Saudi Aramco Toronto Saudi Arabia Soccer

When the FIFA Men’s World Cup arrives in Toronto soon, it will be accompanied by one of its highly controversial Major Worldwide Partners, Saudi Arabia’s national fossil fuel company, Saudi Aramco.

Aramco is one of the world’s single-largest oil producers. Estimates suggest it was responsible for emitting around 1.79 billion tonnes of greenhouse gases in 2024 alone.

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