Zerodha founder Nithin Kamath has said the broking firm’s culture is not an accident, but the result of deliberate choices made over 16 years, including staying small, avoiding revenue targets, giving employees room to make mistakes and refusing to push customers to trade.
In a long post shared publicly after first writing it for Zerodha’s internal employee forum, Kamath said a recent conversation with a new team member made him realise that some recent hires may not fully understand what makes the company different. The employee knew Zerodha does not incite customers to trade, but did not know much beyond that.
