Trademarks and wordmarks are part of everyday life in the 21st century. But to a regular person, it's one thing when they're a recognizable brand or model name. If anyone comes up to you and says "Diavel," your first thought will be of the Ducati motorcycle.
But what about the word "freedom?" That's a little more nebulous. Most people think of it as a concept well before they think of it as any type of vehicle name.
