
Few online communities are forces to be reckoned with quite as fiercely as BookTok. Famed for its buying power and proclivity toward impassioned fandom, BookTok has been driving literary pop culture for years now—particularly regarding the “romantasy” genre.
A portmanteau of “romance” and “fantasy,” romantasy has been enjoying a massive craze for years now, from the steamy fae romance series ‘A Court of Thorns and Roses‘ to the heat-filled dragons-and-magic books of ‘Fourth Wing.’