Innovator Capital Management, the company that launched the first buffer ETF back in 2018, introduced a new class of investment products that seek to produce positive returns in rising or declining markets. The Innovator Equity Dual Directional Buffer ETFs – July Series, launched on Tuesday, are the first ETFs of their kind that aim to potentially provide gains in both rising and declining markets over a one-year outcome period.
The Innovator Equity Dual Directional 10 Buffer ETF – July (BATS:DDTL) and the Innovator Equity Dual Directional 15 Buffer ETF– July (BATS:DDFL) track the performance of the SPDR S&P 500 ETF Trust (NYSE:SPY) and utilize options to construct a specified outcome strategy.
