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Euronews Travel

Can tourism be reimagined? New Saudi-led platform wants to future-proof global travel

TOURISE, a new platform from Saudi Arabia, aims to unite industry leaders, drive investment and rethink tourism’s future.

Tourism is bouncing back fast. The industry is expected to contribute nearly €11 trillion – or about 10 per cent of GDP – to the global economy this year. By 2035, that number could reach €15 trillion.

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