
Bitcoin (BTCUSD) has had a tremendous run in 2024, with its price up more than 113% on a year-to-date basis. Still-high inflation and President-elect Donald Trump's support for the cryptocurrency led to the new-age safe-haven asset reaching new heights.
However, apart from Bitcoin's importance in investment and strategic matters, the cryptocurrency is shaping companies' corporate strategy as well. A prime example of this is Michael Saylor-led MicroStrategy (MSTR), which has outperformed software giant Microsoft (MSFT) this year.