Despite the success over the past few years with the Chrome Soft franchise, Callaway has upped its pursuit for the title of ‘the number one ball in golf’ with the launch of the Chrome Tour golf ball range. While the Titleist Pro V1 and Pro V1x golf balls have long been widely considered the pinnacle when it comes to premium golf balls, there have been some serious contenders emerging more recently.
TaylorMade continues to impress with its TP5 franchise and the Srixon Z-Star balls can't be ignored, while younger brands such as PXG released its Xtreme golf ball and LA Golf broke into the premium category for the first time too. Despite the Callaway Chrome Soft X picking up a major championship by way of The Masters thanks to Jon Rahm’s exceptional play, the brand has been busy behind the scenes working away at what it is calling ‘the new gold standard’ - a family of golf balls that it hopes will rival some of the best golf balls already on the market.
