Chipotle has been at the center of much backlash in recent months.
The fast-casual burrito chain was accused of “shrinkflation” — the practice of reducing a product’s amount while still offering it at its original price — by several customers, including prominent social media star and food critic Keith Lee. A sort of trend soon emerged, in which consumers began recording Chipotle workers making their orders and then promptly walking out mid-order if the portions seemed too small for their liking. Rumors claimed that customers who recorded would receive larger portions per company protocol. And while some customers claimed they did receive more food, Chipotle later spoke out against the “hack,” saying it’s misleading and flat-out false.
