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MarketBeat
MarketBeat
Business
Sam Quirke

Can Tesla’s Flying Roadster Distract From Its Real Risks?

Say what you like about Elon Musk, the man knows how to command an audience—this month brought his latest flourish, a promise that Tesla Inc. (NASDAQ: TSLA) will soon show off a hovering version of its long-awaited Roadster, using rocket-style thruster technology to lift the sports car clean off the ground. "You will get flying cars," Musk declared, and the internet duly lost its mind.

It's classic Musk showmanship, the kind that has made Tesla the most talked-about carmaker on the planet for well over a decade. Yet for all the spectacle, a nagging question hangs over this latest headline—does a flying Roadster actually change anything for Tesla’s investment case, or is it intended to be a dazzling distraction from the far weightier issues facing the stock?

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