Benjamin Boster was driving in a car with his boss, trying to relay an exciting anecdote, when he discovered that his main talent as a storyteller lies elsewhere.
“He was like, ‘Ben, I’m sorry, your voice is so soothing that I just kind of fell asleep,’” recalls Boster, a 42-year-old father of three.
Rather than take it as an insult, Boster, a salesman for a tech company in Salt Lake City, Utah, sensed a market opportunity. So in 2019, he created the “I Can’t Sleep” podcast, in which he employs his baritone voice to read Wikipedia entries for subjects as riveting as “cardboard,” “logistics” or “Henry Wadsworth Longfellow.”
