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International Business Times UK
International Business Times UK
Giuliano de Leon

Can Supercell Make Another Clash of Clans? CEO Says Future Depends on Risk and Reinvention

Clash of Clans (Credit: Supercell Games/Supercell)

The maker of Clash of Clans wants to shake up mobile gaming again. Supercell CEO Ilkka Paananen believes the industry is overdue for innovation — and he says his company is ready to take bold steps to get ahead.

Despite having launched some of the most successful mobile games in history, including Clash of Clans and Brawl Stars, Paananen said the market has shifted drastically. Games are no longer cheap or simple to make, and consumers now expect much more from their mobile experiences.

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