As brands seek to create more experiential products to cut through our digital malaise, home fragrances make increasingly bold claims. From room sprays that can induce calm to incense that promotes happiness, promises of mood-shifting properties are nearly ubiquitous. Now, Selena Gomez has invented a candle that builds confidence.
The actress debuted the Awaken Confidence Scented Candle with her brand Rare Beauty. It has notes of juicy peach and fresh flower blossoms to promote comfort and the confidence that comes to it. According to the product description, the candle is 'about feeling comfortable in your skin.'
