We all know that in recent years, beauty has become far more personalised, based on individual longevity goals and biological makeup. We now want to know the most we can about what's happening with our skin and how it works in order to biohack our way to less environmental damage, healthier skin barriers and ultimately, younger-looking faces.
Because of this, beauty that starts at a cellular level is beginning to hit the mainstream with the rise of epigenetic skincare, based on genetic testing that reveals how each individual produces collagen and elastin, as well as how they handle environmental stressors that cause inflammation and skin damage.
