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Rich Asplund

Can Netflix Profit from Video Games?

Netflix Video Game NFLX Wall Street Journal

According to the Wall Street Journal, executives at Netflix (NFLX) have had discussions in recent months about how to make money from its video games. Netflix games are currently free for all subscribers as part of the company’s strategy to keep users returning to the streaming service when their favorite shows are idled or between seasons.

The foray into pay-to-play videogames would be a new strategy for Netflix. According to people familiar with the discussions, some of the ideas discussed include in-app purchases, charging more for sophisticated games it is developing, or giving subscribers to its ad-supported tier access to games with ads. Netflix has previously resisted putting ads or in-app purchases in its games.

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