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The Conversation
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Brooke Klassen, Assistant Professor, Department of Management and Marketing, University of Saskatchewan

Can marketing classes teach sustainability? 4 key insights

United Nations UNESCO
Making connections between consumer choices, marketing approaches and environmental impacts matters for our shared future. Clothes in a bin in Costa Blanca, Spain. (Shutterstock)

Young adults have an important role to play in achieving the United Nations’ Sustainable Development Goals (SDGs) by 2030. Adopted by all UN member nations, the SDGs offer a frame for an ambitious plan to transform our world for the better.

Engaging young adults in meaningful discussions can lead to transformative learning — and action is key to meeting local and global targets.

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