Does the world need any more bronzers? An editor whose job is to test products for a living, I ask myself this question daily. Innovations in pigment and delivery have left us with 142 options at Sephora, 144 at Ulta, and 143 at Nordstrom—most with a wide range of shades, undertones, and finishes. In such a saturated market, a new launch needs to be intentional. It needs to be additive. It needs to fill a white space. Mario Dedivanovic set out to do just that with his new SoftSculpt Bronzing & Shaping Serum.
Tinted serums are aplenty—let’s not kid ourselves. But with a new-to-market pump-meets-wand applicator, the multi-purpose design aims to create a user-friendly, you-do-you experience. There are three applications in one little product: It can function as a tinted, all-over base, be applied as a contour, or work as a sculpting bronzer. Combine it with your moisturizer or foundation, and use your fingers or a brush—it’s meant to be a rule-free, intuitive product. Think: Bronzer for beginners. "It is important to me to continue to innovate in the category of bronzing, sculpting, and contouring," the Makeup by Mario founder exclusively shares with MC. "It’s our softest sculpt and ideal for anyone who wants to explore contouring but doesn’t know where to start, or those who love natural-looking definition."
