A vast majority of Gen Z—79%—feel emotionally, mentally, or physically exhausted from using dating apps, according to a survey from Forbes Health this year. 'Dating app fatigue' is a vicious cycle: Hopeful romantics rely on their phones to help them find love, but they're also burned out by the experience.
The loneliness epidemic—which technology helped fuel and is also trying to solve—is at the top of Hinge CMO Jackie Jantos's mind. She recognizes that her core Gen Z audience lacks authentic connections but knows they define community as engaging in person with people with similar interests and values. She is focusing the marketing effort on pushing users toward connection and investing in solving the loneliness epidemic through social impact outside of the app itself.
