As a journalist and AV reviewer, I am unbiased. But there are certain brands I have had great experiences with, one of which is Fender, from which I own not one, but three guitars (and an amp).
Sure, part of that’s to do with my love of the axes’ place in history, but it’s also because I like the way they sound and play. The neck dimensions, easy access to parts to repair them, and the great tone you can get; there's just a lot to like.
