Get all your news in one place.
100's of premium titles.
One app.
Start reading
MarketBeat
MarketBeat
Business
Sam Quirke

Can Apple's New Boss Deliver a Blockbuster Product Launch?

All eyes in the tech world turn to Cupertino next week, when Apple Inc. (NASDAQ: AAPL) throws open the doors on its most closely watched product launch in years. It's a big moment for the company, and an even bigger one for the man now in charge, John Ternus, who has already told staff to expect something "phenomenal."

Investors have been clearly leaning into both the leadership change and the launch hype. Apple shares have rallied nearly 10% from the low they set after last month's earnings, and now trade around $325, marching back towards the all-time high they set in July.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.