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Fortune
Fortune
Sebastian Herrera

Can Apple's incoming CEO bring back the product design mojo of the Steve Jobs era?

(Credit: Illustration by Edmon de Haro for Fortune)

Matthew Rogers remembers Apple’s scrappy days when, as an engineer fresh out of college, he could debate ideas directly with Steve Jobs. Rogers was part of a team of only a few dozen who worked on the original iPhone—which they initially developed as a derivative of the iPod Nano, with a click wheel. But that mechanism wasn’t good enough for Jobs. He aimed for something close to perfection.

“I was 23, 24 years old, and I interacted with Steve Jobs. That’s crazy, right? But that’s the organization he ran,” Rogers told Fortune from his Silicon Valley office (he now runs food-recycling startup Mill).

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