According to the most well-known Apple-gossip source, Mark Gurman, the company's incoming CEO, John Ternus, will be trying to bring back the company's sense of cool by focusing on the look and feel of products.
Cameras are set to be a huge part of that new wave of cool, too, apparently. One of the drivers of that cool will be AirPods with cameras in them (see Gurman's pay-walled story for Bloomberg).
