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Creative Bloq
Creative Bloq
Technology
Daniel John

Can Adobe's new custom Firefly models finally tame AI?

Adobe Firefly custom models.

Back in October, Adobe announced custom models for Firefly. These let users generate images and content designed to align with your brand or aesthetic – for example, using a consistent character design or set of icons. Perhaps the main reason many are hesitant to use generative AI is the unpredictability of the output, but custom models might just change that. And now they're available in public beta.

Custom models can preserve details like stroke weight, colour palette and lighting. Adobe claims they're especially powerful for illustration styles, character designs and photographic styles, where consistency across visuals is essential.

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