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Creative Bloq
Creative Bloq
Technology
Daniel John

Can Adobe repair its AI reputation with its new Content Authenticity web app?

Adobe
Adobe .

Several companies have experienced reputational issues as a result of their approach to AI in 2024. Chief among them is Adobe, whose Terms of Service debacle in the summer led to a fierce backlash from creatives. But the brand's latest move might just help ingratiate the company with AI-sceptics.

The company has announced a new Content Authenticity Web App designed to "champion creator protection and attribution". An extension of the Content Authenticity Initiative we've already seen Adobe develop over the last couple of years, the new web app offers a free way for creators to apply content credentials to their work.

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