Sprite has launched a new ‘Chill Time’ campaign encouraging the world to rethink teens' screen-time as not wasted time, but much-needed chill time. Sprite challenges why teens are interrupted with headphones on and phone in hand, when someone reading a book is not disturbed.
The campaign appeals to Gen-Z's real struggles, as a misunderstood generation of digital and social enthusiasts passionate about the world around them yet judged for staying connected.
Gen Z are a generation experiencing the greatest burden in comparison to all other generations with ‘73% of 16–24-year-olds saying they often feel stressed at work, vs 39% of 55–64-year-olds’ making the need to clock off and chill out even more important. Adding to this are the pressures that young people face living at home, with ‘72% of 16-24-year-olds are still living with their parents’ now more than ever, young people shouldn’t be stigamitised for finding their escapism
