Venues across Newcastle and Gateshead have united in a campaign to help the area bounce back from Covid and recapture the lucrative business events and meetings market.
The 'Tyne to get back to business' campaign - the first of its kind in the UK - has been launched by destination marketing organisation NewcastleGateshead Initiative (NGI) in collaboration with industry body the Meetings Industry Association (MIA), with funding from Newcastle City Council and Gateshead Council.
In total 35 venues venues ranging from hotels to historic buildings have backed the push which is designed to give even organisers the post-pandemic confidence to stage everything from international conferences to team building sessions, safely.