
It’s fair to say it felt like Campagnolo had lost its way for a while, with its groupset strategy. Trouble started when it dropped the thumb-shifter and whacked prices up, with the release of the Super Record Wireless groupset. Very few could justify it against higher performing Japanese and American alternatives.
With the most recent Super Record 13 speed wireless launch, Campagnolo sought to right those wrongs. And right them it did. The groupset looked great, was lightning fast at shifting, and pricing found parity with the competition again.