It was the most watched US TV broadcast since the 1969 moon landing, an unrivaled platform for any politician – let alone one down in the polls and battling against an implacable foe like Donald Trump.
Yet, last Sunday, Joe Biden turned down an interview ahead of American football’s showpiece, the Super Bowl, missing out on an audience of 123.4 million people. Instead the 81-year-old president joined TikTok, the social media platform of choice for teenagers, and posted a lighthearted video that praised the mother of player Travis Kelce – boyfriend of singer Taylor Swift – for her “great chocolate chip cookies”.
