Recent reports suggest that camera makers have shipped the highest number of cameras in five years – but one company has just published data that suggests the future of the camera market may not be quite so optimistic. BCN+R, a company that tracks data on cameras as well as other consumer electronics, warns that the numbers indicate that brands are shipping more mirrorless cameras than they are actually selling. Why? The report suggests that brands are focusing on mirrorless cameras despite consumer demand actually favoring compact cameras.
Earlier this month, CIPA shared data that suggests that the camera market has largely recovered from the downturn during the COVID-19 pandemic. But, BCN+R says those CIPA numbers are based on shipments, not sales. BCN+R tracks actual sales rather than the shipments sent to retailers, the company says, and that sales data suggests that compact cameras still make up roughly 60% of sales.
