Furious Good Morning Britain viewers want Richard Madeley gone after he hit out with an 'inappropriate' Ukraine war joke on today's show.
The presenter has already been in hot water this week after asking multiple female guests, including a Ukrainian MP and Iceland's First Lady, if they would 'really' take up arms to defend their nations.
Slammed for his 'stupid' questions, the 65-year-old is once again under fire for his quip on this morning's programme, Yorkshire Live reports.