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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

Calling All Maximalists: The Target x Rosie Assoulin Collaboration Is Packed With Summer Outfit Inspiration

Models wearing colorful matching sets from the Target x Rosie Assoulin collaboration.

Gap x Victoria Beckham and Old Navy x Christopher John Rogers, watch out: Target teamed up with New York-based designer Rosie Assoulin to give competition in the maximalist, dopamine-dressing department. On July 24, a rainbow of summer 2026 color trends will transform your local Target into the world of Rosie Assoulin, a CFDA Award winner known for bright colors, whimsical patterns, and bold nautical stripes.

According to a press release, Assoulin designed airy maxis, joyful matching sets, woven beach bags, and ribbon-adorned sandals to "bring personality to everyday dressing."

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