Gap x Victoria Beckham and Old Navy x Christopher John Rogers, watch out: Target teamed up with New York-based designer Rosie Assoulin to give competition in the maximalist, dopamine-dressing department. On July 24, a rainbow of summer 2026 color trends will transform your local Target into the world of Rosie Assoulin, a CFDA Award winner known for bright colors, whimsical patterns, and bold nautical stripes.
According to a press release, Assoulin designed airy maxis, joyful matching sets, woven beach bags, and ribbon-adorned sandals to "bring personality to everyday dressing."