Almost all broadband customers think they are being taken advantage of by internet giants who are raising their prices mid-contract next month by as much as 14.4 per cent. 96 per cent feel they are being unfairly treated by firms – and 90 per cent are calling for price rises in the middle of a contract to be outlawed, according to a new study.
Two-thirds of those in the study, by broadband provider Hyperoptic, had signed up to a new deal in 2023 and were now feeling instant regret.The research found that half of all customers had no idea the April price rise would be so big, and a quarter had no idea at all that they would even face an increase, despite many having signed up after the hikes had been announced – suggesting providers need to do more to highlight them to customers.
Controversial agreements with the UK broadband regulator allow firms to increase their price in the middle of any contract by the rate of inflation plus 3.9% on top, which means hikes of 14.4 per cent.
