Money decisions often come with a healthy dose of trust. Whether someone plans for retirement, builds a college fund, or manages a growing investment portfolio, the adviser sitting across the table may influence major financial choices for years to come. That makes it important to know not only what an adviser says, but also whether the adviser follows the rules designed to protect clients.
California has specific requirements for certain investment advisers that conduct business in the state. One rule often flies under the radar: SEC-registered investment advisers that do business in California for more than five clients generally must file a notice with the California Department of Financial Protection and Innovation (DFPI) within 30 days of conducting business in the state. The filing helps regulators track firms operating in California and provides consumers with another layer of transparency. Before hiring any adviser, clients can take a few practical steps to verify credentials and spot potential concerns.
